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December 5, 2016

The CRM market will become the single largest enterprise software segment by 2020, and Salesforce continues to own a large chunk of it.

September 1, 2016

Now that Bing has emerged as a legitimate alternative to Google, and has garnered its fair share of users, the time has come to consider whether their advertising platform is worth trying. Both offer very similar tools and work in the same format of cost-per-click, so which one is better?

While it is true that Google dominates in terms of search volume; that doesn’t necessarily mean that you advert...

July 15, 2016

The two companies are building on their already fruitful partnership by integrating Lightning Components into Microsoft’s Outlook software on web and desktop.

Microsoft's Outlook.com is used by some 400 million users around the world, so it's only natural that Salesforce wants its own software to play nicely with it. The CRM giant announced a big step in that direction.

Salesforce (NYSE: CRM), the C...

Today there are over 10 billion unique searches done each month collectively over Google, Yahoo and the other engines in the United States alone.

20% of Desktop queries have local intent

5% use the city and/or state name

2% use informal terms, like neighborhoods

0.5% use ZIP codes

50%+ of Mobile queries have local intent

Based on Google's market share, there are more than 2 billion unique local searches...

I will be the first to admit that breakdowns occur often and I am always looking for ways to avoid miscommunication.  In fact it happened this weekend and it threw me way off course.  I have to remember to consistently ask myself - Are people receiving the message I am attempting to get across to them?  Is it a text, a phone call, or simply speaking face to face?  Is it even being received?...

May 26, 2016

If you’re a new Salesforce administrator, here are some tips & tricks that will create efficiencies for your users and make the long term management of Salesforce easier for you.

1. Brand The Salesforce UI With Your Logo


If you want to have your company’s logo appear on the Salesforce screen, you need to create a custom App underSetup > Create > Apps. An App can simply be viewed as a collection of...

Have you peaked as a marketer and want to become a marketeer? From content marketing to native ads and everything else thrown into a discombobulated unknown Google owned universe of advertising matrices….none of that makes sense, exactly what I’m getting at.  

There’s so many different avenues, one ways, and turns when it comes to advertising.  I’ve been in the industry since early 2005, the a...

April 26, 2016

Working from home can produce heights of ecstasy and depths of agony. Anyone who has experienced the liberation of a pajama-clad workday can identify with those heights of ecstasy. And anyone who has succumbed to wallowing in a weak-willed Netflix binge-watch can relate to the depths of agony. We love the concept of working from home, but the execution can be challenging.

For all its glories,...

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Radio Interview with Empire Broadcasting | Force0six

March 20, 2017

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