A typical enterprise uses many applications, many or most of which are not designed to work with one another out of the box. Integrating separate but related apps helps organizations achieve greater levels of operational consistency, efficiency, and quality.
If you use AdWords to bring in new customers for your business and you also use Salesforce’s Sales Cloud to track when new leads turn into paying customers, you can now see which AdWords keywords, ads, and campaigns are doing the best job at driving the qualified leads and new sales that you track in Salesforce.
Salesforce and Google Adwords are now connected both online and offline...
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The two companies are building on their already fruitful partnership by integrating Lightning Components into Microsoft’s Outlook software on web and desktop.
Microsoft's Outlook.com is used by some 400 million users around the world, so it's only natural that Salesforce wants its own software to play nicely with it. The CRM giant announced a big step in that direction.