I believe we are wired to connect. I don't focus on being connected solely in order to extract some form of payment and/or other resources from people – my connection needs no ulterior motive. The only connections that work will be the ones that you truly care about.
Your consulting solutions rarely bring your client to perfection. But they make a huge difference to the client's success.
The same considerations apply to you when you are your own client, designing marketing solutions for your own consulting business.
A typical enterprise uses many applications, many or most of which are not designed to work with one another out of the box. Integrating separate but related apps helps organizations achieve greater levels of operational consistency, efficiency, and quality.